Altered.LA Launches New Digital Content Division
Production company Altered.LA has announced the creation of a new division of director’s who have come together to take the commercial market by storm with a unique marketing proposal, says Altered.LA founder Marcos Cline.
The proposal, as described by E.P. Gabriel Torrelles, is to leverage the director’s deep backgrounds and expertise as digital content creators to put millions of views, high levels of engagement, and a bold, unique perspective on the table, allowing them to experiment with narratives, formats, and devices ranging from a high-tech digital camera to a cell phone with the ability to record in 4K. The new division, called DGT.LA, will help brands bring their message to fruition through high-end digital content helmed by digital native directors, says Altered.LA executive producer Marcos Cline.
The kind of talent DGT.LA brings to the table includes artists like Flannery Underwood, producer for multimillion-dollar cosmetics company Ipsy Cosmetics who helped them garner over 1.5 million fans on YT alone; Jon Brandon Cruz, whose latest project, managing all of Pretty Little Liars' superstar Shay Mitchell's digital content, has reached more than 32 million fans; Alejandro Hernández, a N.Y. based pioneer in the YouTuber revolution in Venezuela, and Maiah Ocando, who creates comedic and lifestyle content for her two million fans. Ocando, who has over 34 million views on YouTube alone and has become the most-consecutively nominated female Hispanic creator in the Streamy Awards.
Many of DGT.LA’s lineup of directors focus on a particular niche. Underwood, for instance, specializes in brands that cater to female consumers. With her expertise in this niche, she can “bring her unique vision and one-of-a-kind perspective” to other female-oriented brands as well, Torrelles says.
As Torrelles puts it, “DGT.LA will do what Altered.LA has always done: offer the region's advertising markets the best and most creative talent to tell a brand story. This time, the difference lies in that agencies have grown to understand digital platforms and now realize that, as our slogan states, Digital Campaigns Demand Digital Native Creators.”
Altered.LA is a content and commercial production company where great ideas meet impeccable execution. Currently representing Carlos Cuarón (Rudo & Cursi), Russ Lamoureux, Hari Sama (El Sueño de Lu), Marcus Nispel (Friday the 13th), among others, the company provides a creative hub of passionate storytellers, directors, producers, and content developers for a global market.
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